The season for South African Chamelaucium has begun and will last until approximately the end of September. This product is a natural addition to the Daoflowers assortment, strengthening the category of textured and voluminous items that are in high demand in modern floristry..
In terms of export potential, Chamelaucium is showing steady growth in interest. The European market is actively integrating it into its year-round product matrix, particularly in the mass premium and wedding floristry segments. In this context, South Africa acts as a key supplier during the off-season for other regions, ensuring a stable supply during these periods.
It is important to note that Chamelaucium is also widely known in the international market as Wax Flowers. This name is associated with the appearance of the petals: they are dense and glossy, as if covered with a thin layer of wax. The term is widely used in trade and marketing, helping buyers easily recognize and identify the product.
Chamelaucium is a plant that has evolved in recent years from a niche accent to a full-fledged structural element in floral arrangements. Its distinctive small, “waxy” flowers with a dense texture create a sense of purity and graphic appeal, while the branched stem structure allows for the creation of volume without weighing down the bouquet. For florists, it is a tool that simultaneously solves several tasks: it adds movement, fills space, softens transitions between large-headed flowers, and at the same time preserves the lightness of the arrangement.
It is widely used in various design areas of floristry: from everyday bouquets to wedding arrangements. It is particularly relevant in the context of trends toward naturalness, garden style, and the so-called “wild look,” where a visually light yet functional material is required.
The shelf life of cut Chamelaucium deserves special attention. Given the logistical challenges of shipping and extended distribution chains, this factor is quite important. The flower demonstrates excellent vase life, tolerates transport well, and retains its marketable appearance even during prolonged storage.
At the start of the season, supply is traditionally limited, but four varieties are already available on the market:
As the season progresses, we expect to significantly expand our product range.
Available lengths: 40 / 55 / 60 / 70 / 80 cm.
Packaged in bunches of 20–25 stems.
The number of stems per box may vary depending on the variety and stem length, ranging from 125 to 700 stems.
For example:
- Ochana(small-flowered variety):
- 500–700 stems per box (40 cm)
- up to 250 stems per box (80 cm)
- Jupiter (larger and heavier stem):
- 250 stems per box (55 cm)
- stems per box (80 cm)
- Alternative format: 350-gram bunches
- Approximately 20 bunches per box
- The number of stems varies depending on thickness (both thin and thicker stems may be present), while maintaining a consistent weight.
This option is convenient for buyers who prioritize consistent weight over the number of stems, which is common in wholesale flower purchases.
For up-to-date information on packaging for the variety/stem length you are interested in, we recommend contacting our managers. The range is updated almost every week, so clarifying the details will allow you to stay informed about available positions and possible delivery formats.
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