The Sofiena alstroemeria variety from the Fashionista® series is becoming one of the notable new additions to the Kenyan range of fresh-cut flowers in 2025, introducing a new option to the market within the commercial alstroemeria line.

Fashionista® Sofiena alstroemeria stands out in its segment for its unusual shape — a large single bud that changes the usual perception of traditional alstroemeria and expands opportunities for buyers focused on premium products. Sofiena is distinguished by its sturdy stems, pronounced multi-layered petals in a rich pink hue, and consistent foliage quality, which ensures good decorative appeal both at the cutting stage and after full opening.

An additional advantage is its long vase life.

With growing demand for accent pieces and more modern floral aesthetics, the appearance of a variety with such visual characteristics seems timely and promising. Single-flower forms attract the attention of florists working with minimalist compositions, wedding collections, and premium bouquets, where the expressiveness of each stem is important. Sofiena is able to stand out in both mixed and mono compositions, enhancing the color accent. Against the backdrop of a global trend towards product differentiation, this variety can be a practical tool for creating a more attractive and distinctive offering for the end consumer.

Kenyan growers offer this variety year-round, allowing for regular deliveries without seasonal restrictions.

Alstroemeria Fashionista® Sofiena is grown in lengths of 60-70 cm and is available in packs of 5 stems per SJB box:

• 60 cm: 200 stems/box
• 70 cm: 140 stems/box

Initial market reactions demonstrate interest in this product. Customers note its consistent quality and high degree of uniformity—parameters that remain key for wholesale flower deliveries. Sofiena may well take its rightful place in the new products category and become a sought-after position for buyers looking to expand their range with unique varieties.

The variety is already available for order. If necessary, Daoflowers managers are always ready to provide additional information and include Fashionista® Sofiena alstroemeria in your upcoming deliveries.