Currently, the fresh cut flower market is showing seasonal fluctuations due to lower rose production in Ecuador. This has a direct impact on the availability of popular positions, especially in demand during the wedding season.
The decline in production is not yet widespread, and only affects the purchase of white and pink rose varieties, as well as garden varieties. This applies to such popular items as White Ohara, Pink Ohara, Playa Blanca, Mondial, Candlelight, Mandala, and other varieties traditionally used in wedding floristry. High seasonal demand combined with limited supply has led to a shortage of these items on the open market and, as a result, a marked increase in prices. Farms only confirm such seasonal positions if red varieties are purchased. This, in turn, makes purchasing more complex and requires flexibility from customers. Bridal seasonal varieties tend to sell out fairly quickly. To buy them it is better to come to our trading platform in the first hour of its work, when there are fresh lots from the farms. It is during this period that the assortment is the most complete, and the probability of order confirmation - the maximum.
An additional challenge has been the formation of mixes, especially if they contain shortage seasonal positions. Due to the shortage of products, farms have difficulty in picking such orders, making the purchase of packing in QB (Quattro Box) boxes preferable. Purchasing mono boxes will avoid confirmation issues and improve fulfillment, especially in the face of limited supply.
Not only rose, but also carnations were affected by the decrease in production, both in Ecuador and Colombia. White, pink, cream and pastel shades, traditionally used in wedding compositions, have become the most scarce. In conditions of high demand and limited supply, the purchase of these positions on the free market is accompanied by difficulties. In such circumstances, it is particularly important to place orders in advance to increase the likelihood of confirmation. It is also worthwhile to regularly monitor offers on our trading platform, where interesting offers from trusted growers appear.
At the same time, other types of flowers demonstrate stability. Gypsophila, stock (matthiola), alstroemeria, etc. are present on the market in sufficient quantities. There are a lot of promotional offers at very favorable prices for these positions now.
Colombia is now experiencing an oversupply of red rose production. Farms are offering volumes at reduced prices.
Despite the winter season in Kenya, with occasional rains and the instability of production that characterizes this time, there is still sufficient volume on the market, both for standard roses, spray roses and garden varieties. Prices remain competitive and farms have shown willingness to negotiate the price and discount, especially for bulk orders.
In the current market situation, customers working through Daoflowers' online flower market platform are advised to start buying at 07:00 Ecuadorian time. It is during this period that the main lots from the farms appear, and the probability of acquiring demanded positions is much higher. The later the purchase starts, the lower the chances of confirming shortage varieties.
It is also important to take into account that attempts to reduce the price for seasonal positions - especially white, pink, light pink and bright pink varieties - in the current conditions, as a rule, do not lead to results. Farms sell out such positions rapidly and prefer to work with customers willing to purchase additional red varieties. Requisitions for shortage positions at a 1:1 ratio with red varieties within a single farm remain the most effective purchasing strategy.
Thus, current market conditions require buyers to be flexible and responsive. In conditions of limited supply and seasonal demand, timely placement of orders and use of Daoflowers platform tools allow minimizing risks and ensuring stable supplies.